New Microsite Launch: Downtown Works Los Angeles

We are pleased to announce that the Central City Association of Los Angeles has launched a brand-new microsite: Downtown Works Los Angeles. This supporting, stand-a-lone website elevates opportunities and solutions for the Downtown LA community. If you're wondering what a microsite is and how it can benefit your organization, we're here to break it down for you in this article.

Table of contents:

• What are microsites?
• Downtown Works Los Angeles microsite
• Microsites for membership-based organizations

What are microsites?

Microsites are small, distinct sites that house brand content and serve as a way for organizations to reach specific audiences creatively. While they can contain the same branding and supporting content, microsites are separate from an organization’s main website and have their unique domain name. They can be used for various purposes, including promoting a new product or service, running marketing campaigns, or providing information about a specific event or initiative.

Now, let’s take a look at Downtown Works Los Angeles’ microsite and show you what’s possible if your organization is interested in creating one.

Downtown Works Los Angeles microsite

• This easy marketing landing page design keeps the same framework and design as the main website, Central City Association of Los Angeles (CCALA).
• This microsite is also a single-page design. When users click on any of three menu navigation items, an anchor tag with an animated scroll directs them to content further down the web page.
• Content on this microsite is clear and concise stating DTWX's mission, vision, and strategic pillars.
• Showcasing the Board of Directors headshots and roles with the association is a great way to familiarize visitors with the organization's leaders.
• The News & Updates section shows the latest stories and economic news relevant to the Downtown LA area.

Microsites for membership-based organizations

You might be wondering if your organizations need a microsite. Well, it depends on your goal. If you're looking to promote a new program or service or run a marketing campaign targeted at a specific audience, a microsite is an excellent choice. On the other hand, if you want to provide information about your organization and what it does, then a microsite may not be necessary. This content would be housed on your main website. If you're considering creating a microsite, there are a few things to keep in mind. 

1. Make sure that the microsite's URL is easy to remember and brand consistent with your organization's main website. 
2. Microsites should be mobile-friendly since more and more people are accessing the internet from their smartphones and tablets. 
3. Don't forget to promote your microsite! Make sure you include links to it on your main website and in any email or social media campaigns you're running.

All of our membership-based organizations and association websites are built with CMS software powered by 立博客户端app下载 Freedom

Best of all, this microsite is managed in the same Freedom Software that was used to build and design CCALA’s main website. They can manage their website content, marketing tactics, events, news, members, and more, all in one place. This eliminates workarounds and removes the juggling of multiple accounts and software systems to accomplish a single task. Get in touch to learn more about how 立博客户端app下载 Freedom can help your economic development organization. 

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